Hyderabad Police Launch Cyber Crime Awareness Campaign with Piramal Finance to Combat Rising Online Fraud

(Judicial Quest News Network)

Hyderabad, 29 January 2025 – In response to the growing threat of cybercrimes, the Hyderabad City Police, in collaboration with Piramal Capital & Housing Finance Limited (Piramal Finance), has launched an extensive Cyber Crime Awareness Campaign to educate and empower citizens in safeguarding themselves from online fraud and digital threats. The campaign, inaugurated today at the ICCC Building at 12:00 PM, marks a significant step in combating the rising tide of cybercrimes in the city.

Piramal Finance’s Commitment to Community Welfare
Piramal Finance, a fully owned subsidiary of Piramal Enterprises Ltd. (PEL), has consistently demonstrated a strong commitment to social welfare. As part of its corporate social responsibility, the company has been actively involved in conducting cybercrime awareness programs across India, partnering with law enforcement agencies to reach vulnerable communities. Over the past year, successful campaigns were conducted in cities such as Lucknow, Ahmedabad, Varanasi, and Kanpur, employing innovative strategies to raise awareness about online safety and digital security.

Cyber Crime Awareness Campaign in Hyderabad
The newly launched campaign in Hyderabad spans 15 days and carries the tagline “SAB KI NEEYAT SAAF NAHI HOTI,” emphasizing the need for vigilance and awareness in the digital realm. This initiative aims to educate citizens on how to identify and protect themselves from various cyber threats such as phishing, online scams, and data breaches.

Key components of the campaign include:

• Street Plays (Nukkad Nataks): These live performances will be staged at high-footfall locations across the city, engaging the public with real-life scenarios and offering practical advice on avoiding online fraud.
• Strategic Branding: Banners, posters, and other informative materials will be placed in prominent areas to maximize visibility and ensure the messages reach a broad audience.
• Community Participation: Interactive sessions will involve local residents and businesses, providing them with the knowledge and tools to stay safe in the online world.
• Digital Amplification: A robust social media campaign will further amplify the message, ensuring that critical information about cybercrime prevention reaches a wider and more diverse audience across Hyderabad.

The Hyderabad City Police is enthusiastic about this collaboration with Piramal Finance, recognizing the importance of proactive education in addressing the increasing cybercrime incidents. The initiative aims not only to raise awareness but also to equip citizens with the necessary skills and knowledge to defend themselves against digital threats.

A Collaborative Effort for a Safer Digital Environment
With the increasing reliance on digital platforms, cybercrime has become a major concern for individuals and organizations alike. This awareness campaign is part of a broader effort by the Hyderabad City Police and Piramal Finance to create a safer digital environment, where citizens are informed, vigilant, and equipped to handle the challenges posed by the digital age.

CV Anand, IPS, the Director General and Commissioner of Police, Hyderabad City, expressed his appreciation for Piramal Finance’s contribution to the initiative. He highlighted the importance of collaboration between law enforcement and the corporate sector in tackling cybercrime and creating a safer community.

As the campaign continues over the next two weeks, it is expected to make a significant impact in Hyderabad by fostering greater awareness and encouraging citizens to adopt safer online practices. The joint effort by Hyderabad City Police and Piramal Finance is a timely and vital initiative in today’s rapidly evolving digital landscape.